Top Tools and Technology for Digital Transformation and Product Delivery

Digital transformation is crucial for all modern businesses and can lead to significant returns with increased revenue, an improved customer experience, and more growth opportunities.

However, with technology continually advancing and numerous tools, technologies, and systems available, it’s easy for companies to get overwhelmed by the sheer number of digital transformation options.

While every company is different, some tools and tech are must-haves for every transformation. Here are the four essential technologies for every digital transformation:

4 Must-Have Digital Tools

1. Artificial Intelligence and Machine Learning

It seems nearly impossible to go anywhere these days without running into a new AI application or use case. AI is the cornerstone of most digital transformations, and for good reason. The rapidly growing technology can be used in numerous ways, from automating repetitive and mundane tasks to creating personalized content. When considering AI and ML applications, don’t just chase whatever is shiny and new—look strategically at how AI can help your company reach its digital goals. 

2. Real-Time Data Analytics

Companies today have access to a staggering amount of data and the technology to analyze that data as it comes in. Strong data systems pull in data from multiple sources to paint the full picture and identify patterns and trends. Data analytics provide a real-time view into how a company is performing, giving updates on everything from what equipment is being used to what customers are searching for and the status of shipments and deliveries. These insights are crucial to making agile adjustments and strategic decisions.

3. Cloud Storage  

Instead of storing data manually or in one physical location, cloud storage creates secure data that is accessible to authorized users anywhere. Cloud storage gives companies a cost-effective way to store vast amounts of data and make it accessible to the right people, no matter where they are—an essential feature for globally connected businesses. Cloud storage can also connect to multiple systems, allowing data to stay updated across sales funnels, CRMs, accounting spreadsheets, and more so that all teams are working with the most current data. 

4. Communication and Collaboration Tools

Digital transformation doesn’t happen in a bubble. Prioritizing communication and collaboration tools makes it easy for teams to stay connected with each other and with customers to move business faster. With cloud-based tools, employees can easily communicate with colleagues, no matter where they are. Anything from a basic messaging system to an advanced file-sharing system can keep teams connected, streamline workflows, and set the stage for digital growth.

Making Change Stick

Choosing the right tools and technologies is only half the battle. Companies then have to implement the tools and integrate them into workflows to make the most of the technologies they’ve chosen. Implementation is where the transformation actually happens as the tools are put to use.

Not sure how to make your transformation stick? Consider these best practices:

• Define the vision. As you search for and implement tools and technology, stay close to the vision of your transformation. Are you aiming to streamline internal workflows, deliver personalized service, or expand to digital products? Your vision will help you stay focused on the goal as you work through the ins and outs of new tools.

• Identify low-hanging fruit. Once the technology has been set up, don’t dive into the biggest project first. Instead, look for something that is easily achievable. These quick wins can build momentum and show the value of technology to motivate employees to continue using it. 

• Provide regular training. Getting employees on board with a new tool or technology is difficult if they don’t fully understand it. Provide regular training and assign employee champions to showcase the product and lead the change management charge. Upfront training is useful, but having a place to ask questions or get additional training as they start using the product in their everyday work is also helpful. 

• Evaluate. Digital transformation isn’t a one-time thing. Regular evaluation is required to ensure projects are on track and companies are using the right tools. After implementing a new technology, step back to evaluate its progress. Is it achieving its goals? Is it moving the company to its vision? What could be improved for future implementation? Honest evaluations help keep the company progressing through the digital transformation and finetuning the tools and tech for improved outcomes. 

Digital transformation and product delivery continually evolve, especially as technology changes. Investing in top foundational tools sets a strong stage for continued growth and digital opportunities.